What started as my blog throughout my weight loss journey, sort of graduated to a different type of blog, which I thought would be all about my new journey of being a Freelancer. But seeing as I am just starting as a freelancer and still trying to build up a substantial client base, and I don’t yet have enough writing material on the subject, I figured that my blog shouldn’t be just about 1 thing, but rather a big melange of various information that I can share about various subjects that I know of and can write about extensively.
The things that are appropriate for my life right now and that I am living on a daily basis are health and wellness, as well as marketing, advertising and social media and how to properly use it. I am still learning about the latter and have much more to learn, but as I acquire new information and gain experience, I’ll gladly share it here, so that others can feel as enlightened as I am about the whole thing.
I’ve recently designed and built my own personal website as a means of advertising my services. I think this was an essential step in becoming a freelancer, as the first question that usually comes out of potential clients mouths is ”Do you have a website?”. So as not to look like an amateur, I thought that should be my first order of business. It has worked out okay so far, I’ve had a lot of visitors to my site, and I’ve even gotten a couple of contracts from clients as a result. I’ve done a lot of advertising for my site as well to attract potential clients, such as creating a Google AdWords campaign, which has been pretty good. I average about 2 clicks per day on my ad which directs people to my website, so there is undoubtedly an interest there. I’ve also used social media as a means of advertising, such as creating a Facebook page to gather fans and promote my services. I’ve also used Twitter and tweeted several times about my site as well as my Facebook page. I’ve also placed an ad on a couple of classified ads sites, which have garnered some interest as well.
The only problem is that there is an interest in my site and all the services that I offer, but seeing as I’m not yet a well-known player in the Event Planning / Virtual Assistant game, that I think people are hesitant to call me and try out my services, because they are unsure of my competency. Thankfully, some of my clients are people who know me and know how well I work and know of my impeccable work ethic, and they will surely spread the word about me and more and more people will contact me. Word of mouth is a very powerful tool and I think it is my golden ticket right now to augment my client base, and really start seeing those contracts role in.
